Narrative
The story of the print advert is of
Lucozade sport and when you drink it you have more energy to keep on doing
stuff. The characters that are used in the advert are Steven gerrard and an
opponent. The setting is of the football stadium and the grass and also the
rain and also the product itself.
Camera shot
The camera shot would be a wide shot
because it is showing everything that is in the advert like the stadium and the
players and also the clouds.
Mise-en-scene
The mis-en-scene of the colour’s would
be that it is very colourful and bright a lot blue and yellow. The sets and
props are the football and the Lucozade bottle and also the football stadium
and also the rain. They also use the lions in the clouds to represent England
lions and also the Barclays premiere league.
Target audience
The target audience would be would be
sporty people who go to the gym and workout and like to drink Lucozade and like
to drink Lucozade to give them energy. The age range would be from 16-26.
Advertising techniques
The advertising techniques that it
uses is celebrity endorsement which means using a well-known person for example
in this print advert they use is Steven Gerrard for the lucozade advert because
he plays football for Liverpool and also he plays for England.
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