Lucozade tv advert

The advert link-http://www.youtube.com/watch?v=d08zaoMMhWA

Thomas Dowson:

Lucozade advert

This message of the advert is that if you use the product in this case Lucozade sport it gives you more energy to go on in sports and do more sport and you won’t slow down with your energy. On one side of the advert there is Lucozade sport and on the other side there is water. In the advert both groups are running on treadmills and they want to find out which one is better Lucozade sport or water and which ever one is better they will use.

The characters in the advert is mainly two well and fitness people who are both running on treadmills and one of them is drinking Lucozade sport and the other is drinking water they are doing this because they want to find out which one is better. People who would drink this is male and female aged 16-30 who are sporty and do a lot of fitness. Mostly the Lucozade sport adverts would be mainly on be advertised on male but their can be females.

Camera shots

The camera shots for the advert starts with a wide shot to show the audience what the advert is about and who is in the advert and then as it gradually goes on it then closeses in to a close-up shot to show the person who is drinking the Lucozade and the Lucozade itself.

Mis-en-scene

The Lucozade advert is colourful because of the gym and also because of the Lucozade bottle and the gym settings as well. The props that are used in the advert are treadmills and tubes and also science equipment and also wires on their body. And not forgetting the product itself the Lucozade bottle.

Target audience

The target audience for this advert would be male to female aged 16-30 who are fit and healthy people who would go to the gym and drink Lucozade sport because they want to keep their energy up and train and not get tired so when the audience see this on the TV they would be like yeah I want to buy the Lucozade sport so I will not be rundown.

Sounds

The sounds that you can hear in the advert are the men breathing down the tubes also the sound of their heartbeat because of them excersing  also you hear the man speaking about what is happening and obviously advertising the advert of the product and also what is happening and them running as well.

Advertising techniques

The advertising technique that is used in the advert is scientific, statistical technique because they use this because to provide some sort of scientific experiment to see which one is better Lucozade sport or water also they use specific numbers as well.